• Caraa, Mashable and R/GA are named Most Innovative at the 2017 Digiday Awards

      Luxury fitness brand Caraa, media company Mashable and digital agency R/GA were honored for their innovations in media and marketing tonight at the Digiday Awards gala. The Digiday Awards, Digiday’s biggest awards program of the year, honor the best creative marketing and advertising being done today by brands, agencies, publishers and platforms.

      Digiday- 20 readers -
    • Facebook video ad viewability rates are as low as 20 percent, agencies say

      Facebook’s metrics woes may be far from over. After fessing up to a string of measurement errors over the past six months, the social media company has bowed to pressure from ad buyers and started letting third-party auditors check its numbers. Some agencies started using the new auditing capabilities a few months ago and have been stunned to see viewability rates on Facebook ...

      Digidayin Social- 34 readers -
  • Digiday Research: Digital publishers flock to OTT

    At the Digiday Video Anywhere Summit last November, we sat down with 76 industry leaders from major U.S. media companies to discuss the growing importance of over-the-top video. Check out our research on the future of video monetization on Facebook here. Learn more about our upcoming events here. Top findings: Ninety-six percent of respondents expect more digital media com ...

    Digiday- 3 readers -
  • How Reuters is expanding its consumer business

    Reuters is experimenting with how it presents news on its site as it continues to expand and evolve its consumer news brand. The news giant, which has 250 staffers dedicated to consumer publishing globally, wants to modernize how it presents content on all 17 of its editions. So far, that has involved reorganizing thousands of articles into new topic channels such as The Futur ...

    Digidayin How To's- 7 readers -
  • Why see-now-buy-now makes sense for China’s luxury customers

    The see-now-buy-now runway model has found a fitting audience — not in the U.S. or Europe, but in China. NYFW: China Day, a new initiative formed in partnership between Alibaba’s e-commerce marketplace Tmall and industry trade association the Council of Fashion Designers of America, will launch this February during the men’s fall 2018 runway shows.

    Digiday- 10 readers -
  • The state of AI in marketing in 5 charts

    Artificial intelligence is touted as the future of media buying, allowing for automated analysis of several sources immediately. “AI capabilities are making ad-spend decisions simpler, more efficient and cost-effective,” said Caroline Klatt, CEO of chatbot technology company Headliner Labs. “It’s a new age, and it will only be a matter of time until digital marketers across th ...

    Digiday- 9 readers -
  • Stylist is seeing a traffic boon from Apple News

    Publishers are nervously fretting about what will make up for anticipated declines in Facebook traffic. Apple News is unlikely to do that on its own, but some publishers are seeing promising returns. Women-focused title Stylist has only published to Apple News for a week, but it’s turning into the publisher’s most engaged platform.

    Digiday- 10 readers -
  • Programmatic boosters admit to the industry facing a trust issue

    Even the most fervent believers in programmatic advertising believe it needs to undergo a cleanup, as marketers lose faith in ad tech due to issues like hidden fees, ad fraud and murky auction models. The mood among marketers, agencies and vendors at AdExchanger’s Industry Preview event Jan. 17-18 in New York was a candid admission that automated ad buying is undeniably the fu ...

    Yuyu Chen/ Digiday- 8 readers -
  • With GDPR looming, DSPs are under pressure to adapt

    With the General Data Protection Regulation being enforced in May, demand-side platforms need to figure out how to target users without relying on personal data. DSPs that are unable to adapt to the new rules are likely to lose market share and suffer a similar fate as the programmatic platforms that were late to adopt header bidding.

    Digiday- 14 readers -
  • How retailers can use geospatial data to predict consumer behavior

    By Jay Wardle – president, Dstillery It’s 5 p.m. on a Saturday. A shopper enters a Nike store in Philadelphia. At 5:35 p.m., she leaves carrying a new pair of running shoes. All along, her smartphone had been beaming her location data to a performance-data specialist, which then relayed the information to Nike’s marketing team.

    Digiday- 9 readers -
  • ‘Reach does not equal revenue’: A Digiday+ Slack town hall with Fatherly COO Michael Wertheim

    Fatherly COO Michael Wertheim joined Digiday+ members for a Slack town hall on Jan. 18 to talk about the fallout from Facebook’s latest algorithm changes for publishers, diversification of traffic sources and why advertisers respond well to publishers chasing smaller, targeted audiences. The full conversation is available exclusively to Digiday+ members, but lightly edited excerpts appear below.

    Digiday- 8 readers -
  • The state of people-based measurement

    5 charts that show how people-based measurement can help your customers and company In today’s omnichannel world, consumers are targeted through an ever-growing number of platforms and channels with an ever-growing number of messages. But do marketers really know just who these consumers are? Do they understand their journey? Or are they only seeing them as a mass of statisti ...

    Digiday- 8 readers -
  • News-feed change raises questions for the future of Facebook Watch

    With algorithmic changes underway for Facebook’s news feed, which will devalue most media content in favor of posts shared by users, the future of Facebook Watch will be tied to how well Facebook and video makers can get people to click over to the Watch section to view shows. Right now, the vast majority of Watch viewing happens inside the news feed, according to four media c ...

    Digiday- 8 readers -
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