• 20 Talented Brand Marketers to Follow on LinkedIn

      Marketers are always looking for new ways to inform, engage and inspire action from our target audiences, often looking to both established and well-known brands for motivation and creativity. Thankfully, behind many of our favorite brands there are bright and talented marketing experts whom we can learn from and be inspired by.

      TopRank®in Social Content- 71 readers -
    • 50 Social Media Marketing Influencers to Follow in 2017 #SMMW17

      The topic of Social Media Influence has really taken off since we first published this list. Many changes have happened in the social media marketing world ranging from the surprisingly close competition between SnapChat and Instagram stories to the acquisition of LinkedIn by Microsoft to the explosive growth of “creators” and micro-influencers.

      Lee Odden/ TopRank®in Social- 46 readers -
    • 50 Influential Women in Content Marketing 2017 #CMWorld

      With over 200 speakers, moderators, panelists and workshop leaders at the 2017 Content Marketing World conference, it is a substantial task to investigate the influence of so many accomplished marketing professionals. For this year’s list of influential content marketing speakers, I went a step further and took into account those who have presented at Content Marketing World ...

      Lee Odden/ TopRank®in Content- 38 readers -
  • What All Marketers Can Learn from Fast Food Giants Crushing Twitter

    There’s little doubt among marketers that social media is an important part of their strategic digital marketing mix. After all, social media is part of the fabric of our daily lives—and arguably our identities. In fact, it’s estimated that there are 1.96 billion social media users worldwide—with that number expected to grow to 2.5 billion by 2018.

    TopRank®in Social Twitter- 5 readers -
  • How B2B Brands are Getting Creative on Twitter with 280 Characters

    Could you imagine pulling an Oreo cookie out of its sleeve to find four chocolate wafers and two layers of cream filling? Or taking home a six-pack of beer and somehow discovering 12 bottles crammed inside? It’d be discombobulating to say the least, and that’s how many of us marketers are feeling about Twitter’s recent decision to double its character limit to 280.

    TopRank®in Social Twitter How To's- 4 readers -
  • How to Use Big Wins to Drive Continuous Content Marketing Performance

    Like all brands or marketers, you’ve likely experienced a few content marketing campaign mishaps in your day. Despite your best efforts, sometimes a campaign just doesn’t quite reach its objective or it outright flops. And when this happens your disappointment typically spurs you into action as you work furiously to pin down exactly where you went wrong.

    TopRank®in Content- 7 readers -
  • How We’re Building a Digital Advertising & SEO Dream Team

    In today’s competitive and content-saturated digital landscape, SEO is no longer a stand-alone, sure-fire way to grab audience attention in the search results. As a result, the role of a search marketer is transforming beyond the traditional walls of organic SEO and merging with the world of digital advertising — and the hunt for skilled marketers with the right mix of both sk ...

    TopRank®in SEO- 13 readers -
  • Report: What Marketers Need to Know About the ‘State of Video Marketing’

    These days, there’s little doubt among marketers that video content is an incredibly powerful content marketing tool. After all, humans are visual creatures by nature, so it stands to reason that video often satisfies our content appetite. In fact, according to a Think With Google study, 50% of internet users said they’ve looked for videos related to a product or service before visiting a store.

    TopRank®in Content- 14 readers -
  • Here we Grow Again: Welcome New VP Katie Uphus to TopRank Marketing

    TopRank Marketing evolved from PR to digital marketing agency in the mid 2000’s, right about the time our new VP of Operations got into agency project management. Twelve years and multiple advancements from a creative agency Director of Production to Senior Director of Operations later, Katie Uphus has now joined the team as Vice President at TopRank Marketing.

    Lee Odden/ TopRank®in Social- 10 readers -
  • 4 Characteristics of an Out-Of-This-World Agency Partnership

    Who was the first person to set foot on the moon? Of course the answer is Neil Armstrong — who else? But, actually, the question really is “who else?” In order for Armstrong to walk the moon, there were innumerable individuals who contributed something large or small to get him there. His mom and dad, Mission Control, fellow astronaut and crew member Buzz Aldrin, a nation of ...

    TopRank®- 16 readers -
  • 5 Questions to Answer BEFORE You Develop a Social Media Strategy

    Last weekend I decided to build something. So I went to Home Depot and asked a nice man in an orange apron to tell me what supplies I needed. “Okay, what are you building?” he asked. “Oh, you know, something…maybe out of wood? Perhaps a birdhouse, or some furniture, or a planter,” I replied. “Don’t worry; I have lots of tools and I’ve seen other people build things, so I’m ready to go.

    TopRank®in Social- 18 readers -
  • What You Need to Know About Optimizing Content for Voice Search

    Thanks to the emergence of technologies such as mobile personal assistants, Amazon Echo, Google Home, Cortana, and others, there’s no doubt that voice search is on the rise. These days, consumers can send text messages while driving or use a mobile personal assistant to complete simple actions. In fact, Gartner predicts that about 30% of searches will be conducted without a screen by 2020.

    TopRank®in SEO- 7 readers -
  • 4 Spooky Marketing Lessons from Classic Halloween Monsters

    Halloween is objectively the best holiday of the fall-winter season. You don’t have to go broke buying people gifts. You don’t have to cook an enormous meal (then pass out after gorging on turkey). The only obligations for Halloween are to play dress up and eat candy! Not to mention I’m somewhat partial to the holiday’s aesthetic.

    TopRank®in Content- 18 readers -
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